ELECTRIFIED AND GOING GREEN – Maserati To Electrify All Models
Even legends have to change with the times. FCA today announced that starting in 2019, every new Maserati model will be electrified in at least some form. To this end, the Italian manufacturer will channel “almost all” off its powertrain investments to electricity.
Maserati will get six new vehicles by 2022, including a long-awaited Alfieri halo car and a new SUV likely based on the Alfa Romeo Stelvio. Not only that, but four Maserati vehicles will offer full battery electric powertrains supplied by none other than Ferrari.
This doesn’t mean the line will make the conversion in one leap. Hybrids are likely to be the first step, and as the current Levante supports electrification in plug-in hybrid form, it’s likely to be the first to step out in electrified form. Expect its public debut in 2020. The new Quattroporte will also come as plug-in hybrids.
Earlier in the year the FCA officially announced the development of an all-new electric platform for Maserati, but it now appears that Maserati will be a springboard for EV technology spread through all their makes and models.
Sergio Marchionne, the CEO of the Fiat-Chrysler Group, said, “At least one of our brands, and in particular Maserati, will, when it completes the development of its next two models, effectively switch all of its portfolio to electrification.” That development, in turn, will be spread across the FCA Group. “It’s an integral part of a broader strategy on electrification which will see more than half of the Group’s fleet, by the time we hit 2022, incorporating electrification.” according to Marchionne.
This will also mean electric Alfa Romeos. Alfa has stuck with a pretty simple powertrain plan so far, because it needed to launch a whole range of cars quickly. The Giulia and Stelvio are the start of that range. It couldn’t afford to do a lot of development on minority-interest powertrains while it was busy rolling out the new models.